Are Trek Bikes Worth It? (BRAND ANALYSIS)
Trek is a bicycle manufacturer which has been active since 1976. They are a family-owned business from the USA who started out from a small red barn, producing 900 machines in their first year. That barn is still around, just along from their HQ.
They have had revenues reported to exceed over 450 billion per annum from sales of over a million machines and are established as a global cycling brand with main dealerships, authorised repairers and licensed outlets across the world.
The company offers a huge range of different styles of bicycle and were early adopters of the e-bike model too. They are focused on always thinking about the next phase of their development. They offer clothing, helmets, lighting, accessories, mudguards / fenders, all through their in-house ranges.
We’ll have a little look into the journey the Trek brand has taken, some of the ups and downs and examine some of the values, qualities, messages and principles it brings to the production and sale of its bicycles in particular.
Is Trek a Good Bike Brand?
The aspects of a brand are what sets it apart from others. They provide stability, foundation and direction. Trek focuses on maintaining quality, they make their employees feel critical to the business and reward them with bonuses and incentives. Brand values help workers put in longer hours.
A rewarded and well-compensated workforce makes fewer compromises. of their products meet the high standards demanded from the brand. Their retail stores contain happier people to greet you. They feel invested in the company.
Once you have happy employees, you get more ideas about products, more of the right decisions are made and more people get on board with them and time and effort are saved in the production. Trek spends time caring about its employees.
According to US business magazines, its minimum wage is above the usual amount in the USA and they have regular ‘pulse’ surveys to check in with teams. There are deliveries of gift boxes and packages to employees.
The company feels that this reflects back into the pride and love that each employee has for the finished products that are designed and made. Customers feel happy and cared about too.
As a global company, Trek needs to ensure that its responsibilities and concerns are in sync with the world around them. The company has taken steps to deliver good messages around the world although there have been rocky roads it has needed to negotiate through as well.
Trek provided the bicycles for Lance Armstrong at times when he was winning the Tour de France. No doubt they saw increased demand during his moments of victory. The fallen Hero saw his personal brand take a blow in subsequent years and it is likely that the company had to rebuild its reputation too.
During a time of heightened civil-rights tensions in the US, the company responded to scenes of their bicycles being used by police to control crowds of demonstrators.
It made a commitment to creating jobs and investing in training and scholarship programmes and funding in underserved areas of the community. It also granted employees paid time off to volunteer in non-profit areas designed to build local communities.
The company has invested over the years in technology to help with the design of frames, geometry, suspension and components too.
They have acquired companies over the years and utilised the expertise and knowledge of similarly motivated pioneers like their own founders.
Gary Fisher and Keith Bontrager are two such radicals who lit up the early mountain biking scene in the USA whose companies have and now sit under the Trek umbrella.
Why is Trek So Expensive?
It is a fact of commercial life that sometimes the best brands have a price tag attached to the values they highlight.
Rather than specialising in niche areas, Trek offers machines for all riders. This costs more than putting all your eggs in one basket. It invests in quality materials, new technologies and design methods. It runs hundreds of retail outlets around the world. Research and marketing come at a price.
Their trust in the products is the catalyst for their lifetime warranty on newer frame sets (frame and rigid fork), main frame and full suspension swing arms for the lifetime of the original owner and for their in house carbon wheels with carbon rims. Manufacturers have introduced part-carbon, part-alloy wheels so the distinction is necessary.
Clothing, parts and accessories, rear suspension linkage components, including bearings, rocker link and accompanying hardware and components, Bontrager wheels with alloy rims and paint and transfers have a two-year warranty package. Some of their kit made before 2019 also benefits from a warranty package.
They have aftercare for carbon materials and their customer service also supports good relationships and a culture of listening to you when you bring your bicycle in.
Are Trek Bikes Overpriced?
Trek bicycles are trusted and well thought of in their own country and worldwide. Negative views tend to be limited to brand decisions or sales decisions unrelated to manufacture or design. There are so many competitors to take sales away from Trek but this does not seem to affect them.
How Long Does a Trek Bike Last?
The build quality of the frame and components made by Trek give them a good reputation for being long lasting. As always, use and care play a part and mechanical components on a bicycle wear out through use. I have ridden one Trek frame since 2013 and one since 2019 and each performs well for me.
You may notice there aren’t many Women Specific models in our Trek 2018 Road Bike Guide. In previous years Trek has done specific ranges of road bikes for women such as the Lexa and the Slique. They have dropped this approach for 2018 and instead have incorporated women’s specific bikes into their main ranges. So you can now get a Madone, Émonda or Domane tailored to female riders. This gives female riders a much better choice of bikes. It also means they can ride the same bikes, with the same technology, as men. It’s nice to see that Trek has chosen neutral colours on their 2018 women’s road bikes with hardly any pink.
The Madone is Trek’s flagship race bike. It is the one their pro riders will use on most races and falls firmly into the aero superbike category. As you would expect from a modern top-end road bike. The Madone comes with aero shaped tubing, designed to cut through the air more efficiently than traditional round tubes and deep-section aero wheels. It also has extra touches such as integrated brakes and almost completely hidden cabling to further reduce drag. One of the things that really makes the Madone unique is the use of Trek’s IsoSpeed decoupler system. This allows the back of the bike to soak up bumps while maintaining stiffness and acceleration.
Who is a Madone good for? –designed for pro racers. If you race yourself, or simply want the fastest road bike possible, then the Madone is the bike for you.
Where the Madone is all about aerodynamics the Trek Émonda is all about weight. The Émonda is designed to be the lightest road bike possible. The pros turn to the Emonda for mountain stages in the Tour de France for its climbing and descending abilities. Although at home in the hills the Émonda will work equally well on tight crit race circuits or on your local club run.
Trek make two versions of the Émonda. The main range is built around a carbon frame. While the Émonda ALR is built around a lightweight aluminium frame. Both versions of the Trek Émonda are super-fast race-ready bikes for those who light and responsive bike.
If you want a carbon frame Émonda there are three options to choose from. The Émonda S is the cheapest model and uses a 300 series carbon frame. The Émonda SL comes next and uses a 500 series carbon frame. At the top of the range is the Émonda SLR using the 700 series carbon frames. The differences between the frames are the quality of the carbon used and the weight they come in at as a result
Who is an Émonda good for? – Anyone who wants a super light and super responsive road bike, especially if your riding revolved around hills.
The Trek Domane was originally developed for classic races like Paris-Roubaix and Strada Bianchi. Where a bike needs to be able to handle cobbles, mud and gravel roads. The Domane uses Trek’s IsoSpeed technology which allows the seat tube and head tube to ‘decouple’ when you hit a bump. The ‘decoupling’ allows parts of the bike to move independently from each other absorbing and smoothing out shocks. So you can hit cobbles or gravel at higher speeds. Stay in the saddle more easily and ride long distances without getting fatigued. As the Domane was designed to be a race-winning bike it does all of this while allowing the bike to remain stiff and responsive. So you can still sprint up hills on it.
Although developed and tested on the cobbles of Paris-Roubaix. The Domane’s ability to soak up bumps makes it perfect for often rough British roads. Trek’s tagline for the Domane is Go Anywhere. So if you do need to nip down a gravel track or path the Domane can handle it with ease. It will still let you keep up on group rides and club runs. Due to its fatigue-reducing capabilities, the Domane is also a popular choice for big 100 mile rides.
The Domane is available in a huge range of options. Starting with the aluminium framed Domane AL and Domane ALR models and working up to the 600 series carbon-framed Domane SLR used by the pros. Disc brake versions of the Domane are available throughout the range.
Who is the Domane good for? – If you regularly ride on rough and potholed country lanes. Get tempted by the occasional canal towpath or old railway line. Or you simply want a super comfortable ride, then the Domane is for you.
Emonda: The Lightweight, Semi-Aero Race Bike
This is Trek’s lightest bike and it is meant for cyclists who like to go fast. The 2021 and later model has a semi-aero design which means that the tubing of this bike has been shaped in order to decrease its aerodynamic drag, making you faster on flat terrain (and on the climb too, if you’re fast enough).
Emonda is great for climbing because it is lightweight so it requires less effort to get your bike up hills.
Why you should choose the Emonda:
– If you like to go fast and ride aggressively, the Emonda is a great choice for you.
– The light weight of this bike will make climbing easier. If you live in an area with lots of hills and long climbs, the Emonda will be perfect for you.
– You want an agile bike with quick handling that makes you feel fast
Why you should not choose the Emonda:
Considering buying a gravel bike? Watch this!
– If comfort is what matters most to you then this bike might not be your first choice. The Emonda’s lightweight carbon layup is so harsh that you will feel every road imperfection. That said, the harshness is not always a bad thing for experienced riders. Plus, you can use 28mm tires or tubeless setup to make it more comfortable.
– The semi-aero design means that while it is lighter, it’s not as fast compared to other aero bikes, including the Madone in flat road. So if you live in a very flat area or hate climbing, you might want to choose the Madone instead because the weight penalty won’t matter to you.
– You are looking for a bike that can handle rough terrain since the Emonda is not built for this. Go for Domane or Trek’s gravel bike, Checkpoint.
Madone: The Fast, Aerodynamic Race Bike
The Madone is Trek’s most popular road bike model and it has an aerodynamic design which makes this bike great for flat terrains. It has the IsoFlow technology which helps absorbs road vibration and allows a better airflow to reduce drag.
The geometry of the Madone is the exact same as the Emonda. This bike has a bit more weight but this will be unnoticeable when you’re not going uphill, making this bike great if speed matters to you and you live in an area with lots of flats.
Why you should choose the Madone:
– You ride in flat or rolling terrains and want a fast bike that is comfortable
– You are looking for an aerodynamic advantage, especially on flat roads
– You are looking for a stiff bike for sprints
Why you should not choose the Madone:
– If you ride long climbs. Yes, descending with a Madone is a blast because of the aero benefits and stability when slicing through the wind, but the climb won’t be as much fun compared to an Emonda. (Not that it’s not doable.)
– You’re looking for an all-around bike that is quick on the climb and still relatively fast on the flat. The Emonda with its semi-aero profile is built exactly for this. Road Bike.
– You want a bike that can handle rough terrain, then the Madone might not be right for you because even with the IsoSpeed it is still a stiff bike. The Domane is for you.
Domane: The Long Distance Endurance Bike That Can Handle Rough Terrain
The Domane’s geometry is more upright than the Emonda and Madone making this bike perfect if you want to ride long distances. Unlike Emonda and Madone, the geometry of Domane focuses on stability.
The IsoSpeed Decoupler combined with large tire clearances means that you can even use Domane as a gravel bike if you want.
Why you should choose the Domane:
– You ride long distances. Though, keep in mind that you can still use Emonda and Madone for long-distance rides as most people do. Domane is just on a different level in terms of comfort.
– You want a bike that is comfortable and can handle rough terrain like gravel roads or even trails.
– You are looking for an upright geometry that will make your back less tired after many hours of riding.
– You want bikes with an integrated storage compartment. Useful for mini-tools, tubes, and snacks for long rides.
Why you should not choose the Domane:
– If speed is what matters most to you, then this bike might slow you down compared to Emonda and Madone. That said, it might be worth sacrificing a bit in terms of pure speed because the advantages are much more noticeable on long rides.
– You want light bikes. Domane is rather heavy, even heavier than the Madone.
– You want an agile bike. As an endurance bike, Domane’s geometry makes it a stable bike, but stability and agility is on the opposite side of the scale. It’s great for long-distance riding, but not what people prefer in racing bikes.
Trek releases lightweight Domane SLR and Domane AL electric road bikes
Trek has just released the all-new Domane SLR, an e-road bike that weighs as little as 11.75kg with space for tyres up to 40mm wide. Trek believes that the Domane SLR looks and feels like a non-electric bike. The US brand has also unveiled a new aluminium-framed Domane Al that’s a more economical option.
Trek says, “The Domane SLR doesn’t look, sound, fit, or feel like an electric bike. It boasts a lightweight carbon frame, whisper-quiet motor, sleek controls and road-specific tune for a true road bike experience with a subtle and powerful boost wherever you need it.”
The new Domane SLR offers most of the features of the acoustic (non-electric) Domane, the endurance road bike that Trek recently updated.
It’s built with Trek’s highest-level 800 Series OCLV carbon to keep the frame weight down. You might remember that Trek first introduced 800 Series to ensure its Emonda SLR road bike frame remained under 700g when adding aero-profiled tubing to this traditionally lightweight platform a couple of years ago. Trek’s acoustic Domane SLR is now made with 800 Series OCLV carbon too.
Like the acoustic Domanes, the Domane SLR is designed for long-ride comfort and includes rear IsoSpeed which allows the seat tube (and therefore the saddle) to move independently of the rest of the frame. The idea is to smooth over bumps in the road for increased comfort and stability and to reduce fatigue.
If you want an extra helping of comfort, you can run tyres up to a maximum size of 40mm (or 35mm with mudguards; the Domane SLR has hidden mounts), which is more than is possible with the acoustic Domanes. This allows for 6mm of space all-round between the tyre and the frame/fork and is well into gravel bike territory. Trek offers the Domane SLR with gravel tyres and a SRAM 1x XPLR groupset (see below).
The Domane SLR is built to Trek’s Endurance geometry. Compared with the H1.5 geometry found on Madone and Émonda models, it features a tall head tube and long wheelbase, the idea being to maximise comfort and stability.
At 163mm, the Domane SLR’s Q-factor – the distance between the outside face of each crank arm at the point where the pedal attaches – isn’t much more than that of a non-electric road bike.
Unlike the acoustic Domane SLR, the Domane SLR doesn’t have an internal storage compartment within the frame and there are no mounts for bags either.
Motor and battery
The Domane SLR’s power comes from a TQ Harmonic Pin Ring (TQ-HPR50) e-system. If you’re not familiar with it, this is how it works…
Trek already uses the same TQ system on its Fuel EXe e-mountain bike, providing up to 300 watts of assist and 50 N m of torque.
“It is the perfect system to be able to deliver an awesome ride experience,” says Trek’s director of road bikes Jordan Roessingh. “It’s compact, it’s lightweight, but it’s a lot of other things too. It’s super-quiet so you don’t even hear it when you’re riding. It allows us to use a really narrow road Q-factor so the bike rides and feels [like] a non-electric bike. This system is the foundation of an amazing road bike that we’ve never been able to deliver before.”
Trek says that the 360-watt/hour battery will take you around 60 miles in Eco mode – there are three assist modes that you can change between via buttons mounted to the shifters – although it’ll depend on rider weight and the terrain, and around 90 miles with the optional 160-watt/hour range extender (which adds around 900g).
Trek Central app
The Trek Central app connects with Domane and provides customised motor tuning, activity tracking and real-time range calculations.
“The app allows you to tailor the mode settings or the assist levels in each of the three levels,” says Jordan Roessingh. “Say you want to do 70 miles and you don’t have a range extender. You can tune down Eco mode to assist you a little bit less but give you the ability to get all the way through your ride.”
Trek Domane AL
Trek is also launching the new Domane AL – the Al short for aluminium, of course.
“Domane AL is the highest value e-bike that we’ve ever made,” says Jordan Roessingh. “It leverages Alpha 100 Series aluminium, and despite the fact that it’s an aluminium platform, it’s still around 30lb [around 13.6kg] for the complete bikes, which is super lightweight.
“It shares the same E-system as [Trek’s existing] FX and DS so it’s a hub-drive motor with a 250-watt-hour battery and the same integrated display that we’re using on those other two bikes.
“The range of the Domane Al is about 60 miles. The reason that it’s similar to the Domane SLR is the fact that it’s a lower-speed bike [20mph/32km/h in the US, as opposed to 28mph/45km/h for the Domane SLR, although both are limited to 15.5mph/25km/h over here] and it’s a slightly lower powered system.
“There’s also an optional range extender system that’s another 250 watt-hours, which doubles your range, so you should expect to see over 100 miles of range.
The Domane AL is built to the same endurance geometry as the rest of the range and has mounts for racks and mudguards. You get clearance for tyres up to 38mm here.
“Whether you just want to ride that little bit further and get that extra assist, ride with your buddies and get a little bit of help, or if you’re commuting… all of those same scenarios are at play for the Domane Al, it’s just that it’s a much more economical package,” says Jordan Roessingh. The Trek Domane AL 5, built up with a Shimano 105 groupset, is priced at £3,200.
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When it comes to choosing between Trek and Canyon bikes, the purchase route can be a major deciding factor. Here are a few things to keep in mind when making your decision:
Trek bikes are typically available at local bike shops, while Canyon bikes can only be bought online. If you’re looking for immediate assistance and support with your purchase, Trek may be the better option.
Canyon offers free shipping on all bike orders, while Trek charges for shipping on some models. If you’re looking to save on shipping costs, Canyon is the way to go.
Canyon offers a wider range of sizes and colors for its bikes than Trek does. If you’re looking for a specific color or size that Trek doesn’t offer, Canyon may be your best bet.
Overall, Trek and Canyon bikes are both great options. It really comes down to what’s most important to you when making your decision. Consider the purchase route, as well as the other factors listed above, to help make the best choice for you.
Trek and Canyon are both well-known brands in the cycling world. But which one offers the best value for your money? In this article, we’re going to compare the of Trek and Canyon bikes to see which one is the best deal.
Trek bikes are generally more expensive than Canyon bikes. For example, the Trek Domane ALR 4 road bike has an MSRP of 450,999, while the Canyon Endurace AL 6.0 road bike has an MSRP of 450,599. However, there are some cheaper options available from Trek, such as the Trek FX 2 Disc hybrid bike, which has an MSRP of 849.
Canyon bikes are generally cheaper than Trek bikes, but there are also some more expensive options available. The Canyon Ultimate CF SLX 9.0 Di2 road bike has an MSRP of 6,999, while the Trek Madone 9.9 Ultegra road bike has an MSRP of 11,999.
In general, Trek bikes are more expensive than Canyon bikes. However, there are some cheaper options available from Trek, and there are also some more expensive options available from Canyon. So, it really depends on what you’re looking for in a bike and how much you’re willing to spend.
Trek frames are made of aluminum or carbon fiber composite materials, while Canyon frames are made of carbon fiber only.
Trek bikes come with either front or full suspension, while Canyon bikes typically only have front suspension.
Trek bikes are available in 26″, 27.5″, and 29″ wheel sizes, while Canyon bikes are only available in 27.5″ and 29″ wheel sizes.
Trek and Canyon bikes have different geometry, which can affect how they ride. Trek’s geometry is more relaxed, while Canyon’s is more aggressive.
Trek Vs Canyon Bikes Compared
We’ve already covered Trek and Canyon bicycles on a lighter note, so let’s get down to some serious business:
Trek and Canyon Road bikes are similar in many ways. Here’s a look at how they stack up against each other:
Road Bike Type
Trek is a race-oriented brand, while Canyon is more performance-based. Trek’s Madone line is their top-of-the-line racing road bike, while the Canyon Ultimate CF SLX is their top-performance road bike.
Road Bike Price
Canyon’s Spectral AL 6.0 is their entry-level road bike, while Trek’s Domane AL 6.2 is their most affordable race-oriented road bike.
Trek’s road bike frames are designed with more aggressive race geometry, while Canyon’s road bikes have more relaxed frame geometry for stability and comfort. Trek has a lower bottom bracket and shorter wheelbase, which makes the bike more agile. Trek also has a steeper seat tube angle, which brings the rider’s weight forward and makes the bike more reactive.
Trek has a much wider range of road bikes than Canyon, from their entry-level Domane AL line to their high-end Madone line. Trek also offers women’s-specific road bikes and road bikes for kids. Canyon only offers five road bikes in their lineup, which may be too limiting for some riders.
Trek Vs Canyon MTB
Trek and Canyon MTB compare like this
Trek is a race-oriented brand, while Canyon is more performance-based. Trek’s Top Fuel 9.9 is their top-of-the-line racing mountain bike, while the Canyon Sender CFR is their top-performance mountain bike.
Canyon’s Sender CF 9.0 is their entry-level mountain bike, while Trek’s Fuel EX 9.9 is their most affordable race-oriented mountain bike.
Trek’s mountain bike frames are designed with more aggressive race geometry, while Canyon’s mountain bikes have more relaxed frame geometry for stability
Trek has Horst Link suspension, while Canyon uses FSR suspension. Trek’s shock is mounted in the upper link, which provides a more stable ride and reduces pedal bob. Trek also offers a patented Active Braking Pivot (ABP), which keeps the suspension active when braking.
Trek uses carbon fiber throughout their mountain bike frames, while Canyon only uses it in the swingarm. Trek’s frame is, therefore, lighter and more rigid.
Trek uses a 1x drivetrain, while Canyon uses a 2x drivetrain. Trek’s single-ring setup is simpler and more reliable.
Trek Vs Canyon Hybrid Bikes
Trek and Canyon hybrid bikes compare like this:
Hybrid Bike Type
Trek’s hybrid bikes are more performance-oriented, while Canyon’s hybrids are more comfort-oriented. Trek’s Crockett is their top-of-the-line racing hybrid bike, while the Canyon Dude CF is their top comfort hybrid bike.
Hybrid Bike Price
Canyon’s Neuron AL 6.0 is their entry-level hybrid bike, while Trek’s Domane ALR 5 is their most affordable performance-oriented hybrid bike.
Trek’s hybrid bike frames are designed with more aggressive race geometry, while Canyon’s hybrids have more relaxed frame geometry for stability and comfort. Trek has a lower bottom bracket and shorter wheelbase, which makes the bike more agile. Trek also has a steeper seat tube angle, which brings the rider’s weight forward and makes the bike more reactive.
Trek has a much wider range of hybrid bikes than Canyon, from their entry-level Crockett line to their high-end Domane ALR line. Trek also offers women’s-specific hybrid bikes and kids’ hybrid bikes. Canyon only offers three hybrid bikes in their lineup, which may be too limiting for some riders.
Trek uses carbon fiber throughout their frames, while Canyon only uses it in the swingarm. Trek’s frame is, therefore, lighter and more rigid.
What Is The Difference Between Trek And Canyon Bikes?
Trek and Canyon are two of the leading bike brands on the market. Trek is a race-oriented brand, while Canyon is more performance-based. Trek’s bikes tend to be lighter and more agile, while Canyon’s bikes are more comfort-oriented.
Are Trek Bikes Good?
Yes, Treks bikes are good. They’re well-made, with quality components. They offer a good ride, and they’re durable. Plus, Trek offers a great warranty. If you’re looking for a good bicycle, Trek is a great option.
Which brand Is Better Trek or Canyon?
It depends on a variety of factors. If you’re looking for a specific type of bike, then one brand may be better suited to your needs than the other.
For example, if you’re looking for a mountain bike, then Trek may be a better option, as they have a wider range of mountain bikes to choose from. However, if you’re looking for a road bike, then Canyon might be a better choice, as they tend to specialize more in road bikes.
It also depends on your budget. Trek bikes tend to be more expensive than Canyon bikes, so if you’re on a tight budget, then Canyon might be the better option. However, if you’re willing to spend a bit more money, then Trek might be the better choice, as they tend to offer higher quality bikes.
Ultimately, the best way to decide which brand is better is to try out both and see which one you prefer. Each brand has its own unique strengths and weaknesses, so it’s important to test them out before you make a final decision.
Whichever brand you choose, make sure that you’re happy with it, as you’ll be spending a lot of time riding your bike!
Are Canyon Bikes Worth It?
Yes, Canyon bikes are worth it. I’ve been riding a Canyon road bike for about a year now and I absolutely love it. The quality is top-notch and the price is unbeatable. If you’re looking for a high-quality, affordable road bike, Canyon is definitely the way to go.
Are Canyon Bikes Any Good?
Yes, Canyon bikes are very good. They offer a wide range of high-quality bikes that are suitable for a variety of riding styles.
Trek Domane SLR
Canyon bikes are known for their quality construction and high-performance design. They’re perfect for riders who want a bike that can handle any terrain. Canyon bikes also come with a variety of features, so you can find the perfect bike for your needs.
If you’re looking for a great ride experience, consider a Canyon bike. You won’t be disappointed!
Trek vs Canyon Bikes Conclusion
In the end, it really depends on what you’re looking for in a bike as to whether Trek or Canyon is the better option. Trek offers lighter and more agile bikes, while Canyon’s bikes are more comfort-oriented.
If you’re looking for a race-oriented bike, Trek is probably the better choice. However, if you’re just looking for a bike to ride around town or on trails, Canyon might be the better option.
Overall, Trek and Canyon are both excellent brands with a wide range of models to choose from. If you’re looking for a bike that’s specifically designed for on-road riding, Canyon is a great option.
If you’re looking for a bike that can handle both on- and off-road riding, Trek is a better choice. And if you’re just looking for the best deal, it’s worth checking out both brands to see which models are on sale.
The Trek is a bike company that has been around for a long time, and they make some really good bikes. Trek makes a lot of different types of bikes, but their mountain bikes are some of the most popular. Trek is known for its high-quality bikes, and they are always trying to improve their designs.