Bluejay Premiere Edition Blush Pink Electric Bike. Lightweight electric bike ladies

Bluejay Premiere Edition. Blush Pink Electric Bike

If you are unsure of your size, please join one of our upcoming demo events or contact and we will help you figure it out.

750 in savings when you buy a Bluejay Premiere Edition.

300 toward accessories | Free shipping assembly (300 value) | Free front basket (150 value)

Offer automatically applied at checkout.

Premiere Edition Highlights

Cruise at speeds of 20mph and ride up to 75 miles

Balloon tires, comfort saddle and low step-through for extra comfort

With five levels of pedal-assist and endless options to accessorize, the original Bluejay Bike gives you the freedom to get where you need to go— in effortless style.

Fitted with the latest in e-bike technology, including a powerful 350-watt mid-drive motor and long-lasting battery, every detail has been thought through so you can have it all.

All levels, casual cruiser style 8-speed internal gear hub Best-in-class Tektro hydraulic disc brakes allow you stop on a dime for ultimate peace of mind Lightweight, sturdy aluminum frame Comfort saddle and ergonomic grips Two-sizes; adjustable saddle and handlebar stem, so everyone can find their perfect fit

Class 1 E-Bike, legal for use on any paved bike path Powerful Bafang 350W mid-drive torque sensor motor for a smooth ride, even uphill Reaches up to 20mph Long-lasting 550Wh, 48V battery: Provides up to 75 miles of riding between charges Control panel with USB charging port displays speed, battery life, lights mileage Ultra smooth ride

Rear rack is included, can support up to 55 lbs and is compatible with Thule Yepp Maxi child seat Vintage style front light and rear light included Vintage style bell included Customize with any Bluejay accessory, such as a front basket rack, crate or pannier tote bags. the options are endless

Buy it with

Baba Tree x Bluejay Basket

Every Bluejay is special and comes with its unique production number.

Classic bike details, like our vintage style light and bell, are included.

bluejay, premiere, edition, blush, pink, electric

It doesn’t get smoother than a Shimano Alfine 8-Speed Internal Gear Hub.

The practical rear rack can hold 55 lbs or a Thule Yepp Maxi Child Seat.


Kryptonite New York Standard U-Lock

Kryptonite New York Standard U-Lock

Baba Tree x Bluejay Basket

Baba Tree x Bluejay Basket

Thousand Helmet Heritage Collection Arctic Grey

Thousand Helmet Heritage Collection Arctic Grey

bluejay, premiere, edition, blush, pink, electric

Thule Yepp Maxi Child Bike Seat

Thule Yepp Maxi Child Bike Seat


Charge your phone and track your speed, battery, and mileage via control panel.


Wide handlebars and ergonomic handles enhance comfort and stability.


A sleek front basket can hold up to 24 lbs.


A built-in, battery-powered light ensures safety at night.


Ride uphill with ease thanks to a Bafang 350W mid-drive torque sensor motor.


Tektro hydraulic disc brakes let you stop on a dime for peace of mind.

A long-lasting, 48V 11.6AH battery boasts simple docking and charging.


Style-conscious design, inspired by the beauty of a classic bicycle


It doesn’t get smoother than a Shimano Alfine 8 Internal Gear Hub.


A rear rack holds 55 lbs or a Thule Yepp Maxi child seat.

Fitted with the latest in e-bike technology, including a powerful 350-watt mid-drive motor and long-lasting battery, every detail has been thought through so you can have it all.

Free Local Professional Assembly

With a Trusted Bluejay Service Partner

Pick your color, size and accessories.

Select Free Professional Assemblyoption at checkout. Bluejay will ship itto your local shop and cover theassembly, free of charge.

Pick up your Bluejay accessoriesfully assembled from our trusted local service partner. And, your purchase is risk-free with our 30 day return policy.

Customer Reviews

I wanted to take a moment to thank you so much for making my dream bike happen! Last weekend, for my 40th birthday, I was able to take it out on the trail for my first ride. I’m back to bike commuting and I can hitch the trailer for bringing my daughter along with me. You have been patient and understanding with this whole process and I feel stronger and more capable as a result. Thank you for going the extra mile with this, I’m proud to be riding a Bluejay!

Here’s my review after 11 months of ownership: This is a very well made bike that rides like a dream. Shifts smooth and the battery lasts many miles. I ride it around town, on bike trails (including packed gravel rail trails), and have taken it on rv trips down south, out west, the Adirondacks, and coastal Maine. When going long distances it is transported upright in our Airstream and short distances in a Thule rack in our pickup truck bed using the quick release, a real bonus. After thousands of miles of transport, the bike has had absolutely no problems despite the shaking and rattling of the rv traveling over some pretty bad roads. Initially I was concerned about not having a throttle but it has been a non issue. Wish the orange was produced when I bought my bike as it would provide more safety visibility. Warning, be ready for lots of compliments!

We are loving these Bluejay peddle assist bikes. They are fun to ride and make riding in hilly terrain a breeze. We live on a hill and are recreational riders, so riding a standard bike was out of the question. We now ride our bikes to dinner, the grocery stores and are exploring new places. We looked at e-bikes in the past, but they were not compelling. Walking past the Bluejay showroom, the bikes drew us in. Went for a test ride and ordered them in the spot. No regrets. We’re getting exercise and having fun doing it.

The bike when I picked it up at the bike shop was amazing. Very sturdy well made bike. Has all the bells and whistles on it. Goes far on a charge. I love it so much. So worth the money and the colour of the pink is incredible.

Our little family got a pair of bikes as soon as the weather started to warm up and we are so glad we did! We have been riding all over town and loving every minute of it. These bikes are cute really fun to ride.

Electric Bikes

Use our comparison chart and learn more about which e-bike fits your lifestyle.

Schwinn Knows E-Bikes

Most models include pedal assist and throttle up to 20 mph

Hybrid: for pavement or light trails

Mountain: for rugged trails

Hybrid: for pavement or light trails

Mountain: for rugged trails

Hybrid: for pavement or light trails

Mountain: for rugged trails

Integrated lights, storage seat, fenders, and rear rack

Integrated lights, fenders

Battery range and top speed can vary depending on rider height and weight, and riding conditions like hills or wind.

“I give the bike [Schwinn Coston DX] high marks… it’s a great go-to steed for commuting, errand running, recreational riding, hauling a kid in a child seat and other general purposes.”

Roam Farther with Superior Quality

Take on greater adventures with our e-bikes, which stay true to the superior quality that’s made Schwinn famous for over 125 years.

How far can I go?

When fully charged, Schwinn e-bike batteries last up to 45 miles. This estimate may vary depending on model, rider height/weight, and riding conditions.

Need more oomph? Our Coston and Marshall lines have an optional extended-life battery available that lets you go up to 80 miles per charge.

How fast is that boost?

Accelerate up to 20 mph with the pedal assist motor. Choose your level of assistance or ride without it completely. Select models feature a throttle, which makes it easy to get going from a stop.

Charge Up and Ride

Easily recharge in as little as 4 hours with a standard household outlet and the included charging cable. E-bike batteries can be removed for charging or storage.

Light Up the Way

Many Schwinn e-bikes come with built-in lights. Headlights, taillights, and integrated frame lights help you see and be seen in low-light conditions.

Anatomy of an E-Bike

Electric bikes are very similar to analog bikes – with a few key extras of course! Scroll through the carousel to learn about the unique features of our e-bikes.

Hub-Drive Motor

Our e-bikes feature hub drive motors. That means the motor is located on the rear hub and works by spinning the back wheel. This creates the feeling of being pushed – it’s that extra boost of energy e-bikes are famous for.


The controller is what you use to turn the motor on/off, select your level of assistance or throttle, and monitor battery level. It even controls the integrated lights on some models. It’s everything you need right at your fingertips.


Our e-bikes use lithium-ion batteries for their electrical stability, storage capacity, longevity, and lighter weight. The battery is easy to recharge with a standard household outlet and the included charging cable.

Wide Tires

Most Schwinn e-bikes include wide tires, which provide extra grip and stability. They also provide a smooth ride for added comfort – a great feature when you can ride farther than ever before.


Select Schwinn e-bikes include a headlight and taillight to help you see and be seen during low-light rides. The Coston and Marshall e-bikes also have lights along the battery for additional visibility and a sleek, modern look.

Dig Into Details

We’ve calculated just the right balance of motor-wattage to battery capacity to give you the power you need and the distance you want. A higher wattage motor might sound impressive, but it can drain the battery faster, leaving you with less range.

A rear hub motor is located on the back wheel. It works by spinning the back wheel, creating the feeling of being pushed.

A mid-drive motor powers the bike’s drivetrain instead of the wheel hub. This style creates a natural sensation that one would typically feel while riding a bike.

Most Schwinn e-bikes feature a hub drive motor because it requires little to no maintenance. In the event a replacement is needed, the motor is easy to replace as part of the wheel. This makes it easy for riders that are new to e-bikes.

There are three classes of e-bikes. All Schwinn e-bikes are Class 2, which are the most widely accepted. They include both pedal assist and throttle functions, with a top speed of 20 MPH. Class 2 e-bikes are approved for use on bike trails in most cities and states.

All the Details

Learn more about our e-bikes and see them in action.

Hybrid E-Bikes

Whether you’re commuting, exploring new trails, tooling around town, or all of the above, a sport hybrid e-bike can handle it all. Schwinn e-bikes deliver the same great riding experience with the addition of pedal assist motors and rechargeable batteries that let you roam farther than ever before.

Best For: Pavement or Light Trails

Cruiser E-Bikes

Visit your friend across town, explore a new bike path, and check out the other coffee shop – it’s all within reach with a stylish cruiser e-bike. These e-bikes deliver the same comfortable upright riding experience with the addition of a pedal assist motor and rechargeable battery that let you roam farther than ever before.

Riding Position: Relaxed Upright

Mountain E-Bikes

Take your adventure further than ever before with an electric mountain bike. These e-bikes deliver the same trail-ready riding experience with the addition of a pedal assist motor and rechargeable battery that let you roam farther and take on steep hills with ease.

Tire Type: Knobby Mountain

Why Schwinn E-bikes are the Right Choice

Our e-bikes offer a superior ride with great features, but that’s not all. When you buy an e-bike from Schwinn, you also get the following benefits:


The best bike for you depends on how you will be using it. You’ll need to consider the type of terrain and style of riding you prefer, as well as how far you want to ride before recharging the battery. For example the Healy Ridge and Ridgewood e-bikes are great for trails and other off-road rides, whereas the Mendocino is perfect for casual cruising around the neighborhood. If you’re looking for a great all-around e-bike that can do a little bit of everything, check out our Coston and Marshall e-bikes. But it doesn’t stop there. Most of our e-bikes are available with both stand-over and step-thru frames, so you can pick the right frame style for you. Many e-bikes also include extra features like integrated lights, storage, fenders, rear racks, and more. You can even add your own extras with our selection of e-bike accessories, including water-resistant pannier bags and heavy-duty e-bike locks. So, no matter how you like to ride, there’s an e-bike for you. For more information, check out our blog post on e-bike styles.

Electric bikes, at their core, are just like any other non-electric or analog bicycle. While electric bikes and analog bikes have pretty much all the same parts, e-bikes also have an electrical component that gives you an added boost, whenever you need it. The pedal assist function activates the motor only while you’re pedaling, amplifying the effort you put into it. The throttle function activates the motor without the need to pedal at all. In both cases, the motors on Schwinn e-bikes will only accelerate up to 20 mph to maintain a controlled ride. Learn more about the motor on our blog post, Expert Explanation: E-Bike Wattage, Range, and Weight.

For seniors, we recommend an e-bike with a step-thru frame and upright riding position. This frame style makes it easier to get on and off the bike, and an upright riding position is easier on the lower back. The frame is also designed to be lighter for easier handling, and includes wider tires for extra stability. Examples of this style include both the Coston DX and Mendocino Step-Thru models.

The permitted top speed for an e-bike depends on its classification. There are 3 classes of e-bikes:- Class 1 only includes pedal assist (not throttle) and has a maximum speed of 20 mph Class 2 includes pedal assist and throttle, with a maximum speed of 20 mph.- Class 3 only includes pedal assist (not throttle) and has a maximum speed of 28 mph.Schwinn e-bikes are Class 2, which is the most widely accepted for cities and trails, so you’ll be able to ride just about anywhere. However, it’s always a good idea to check your local regulations before riding.

An e-bikes battery range can vary quite a bit depending on riding conditions like hills, the height/weight of the rider, and the level of assist being used. Many Schwinn e-bikes have a battery range of 35 to 45 miles per charge. Extended range batteries have a range of up to 80 miles per charge. For more information, check out our blog post, Expert Explanation: E-Bike Wattage, Range, and Weight.

for e-bikes currently on the market can vary widely. Here at Schwinn, we worked hard to develop a high-quality ride that won’t break the bank. Plus, we believe in our bikes and back them up with one of the best warranty programs around. We also support finance options with Affirm.

Schwinn e-bikes are available for purchase right here on the Schwinn website! Shop now. Schwinn e-bikes are also available through Dick’s Sporting Goods, where select models are available for an in-store test ride.

Visit our retail partners online or in-store.

Be ready to ride in just a few easy steps.

Get all your questions answered in one place.

We love to help! Send us your questions.

The 10 Best E-Bikes for Women of All Heights

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.

E-bikes have been shooting up in popularity lately — offering a fast, reliable form of transportation to help you zoom around town without breaking out in a serious sweat. They’re like regular bicycles but with added motors that can help seriously alleviate the amount of effort you’d normally need to put in to pedal yourself around town!

Looking into electric bikes that could help make your commute easier or even offer a fun way to leisurely cruise around? We’ve picked out 10 of our favorites below, covering numerous price ranges, heights and other details. Shop now!

Super73-Z Miami

Looking for a great starter bike that even longtime e-bike users would adore? This one is designed to comfortably accommodate riders between 4’6 – 5’11″ and it comes with multi-class ride modes!

Get the Super73-Z Miami for 1,995 at Super73!

Wooken Electric Bike

Deal alert! This e-bike can ride up to 21.6 miles per hour and has three riding modes: electric bicycle, assisted bicycle and normal bicycle. Change them up whenever needed!

Get the Wooken Electric Bike (originally 899) for 680 at Amazon! Please note, are accurate at the date of publication, August 5, 2022, but are subject to change.

Schwinn Marshall Adult Electric Hybrid Bike

This bike, made for riders 5’8” to 6’4” tall, can last up to 35 miles on a single charge and has integrated LED lights!

Get the Schwinn Marshall Adult Electric Hybrid Bike starting at 1,260 at Amazon! Please note, are accurate at the date of publication, August 5, 2022, but are subject to change.

Aventon Pace 500 Next-Gen E-Bike

This bike comes in two sizes to suit different heights and preferences, can reach up to 28 miles per hour and has about a 40-mile range. Sync it up with the app!

Get the Pace 500 Next-Gen Ebike starting at 1,699 at Aventon!

Huffy Panama Jack E-Bike

Here comes another from a brand whose regular bikes you may already know and love! This e-bike is specifically made for women and has seven different gears, plus a handlebar bag, beverage holder and phone holder!

Get the Huffy Panama Jack E-Bike (originally 1,500) for 1,050 at Best Buy!

Heybike Mars Electric Bike

This bike is made to suit heights 5’3″ to 6’3″ and has a 48-mile range. We love the wide, puncture-resistant tires for rockier rides!

Get the Heybike Mars Electric Bike starting at 1,099.99 at Amazon! Please note, are accurate at the date of publication, August 5, 2022, but are subject to change.

Swagtron EB-9 Electric Lady Cruiser Bike

With its handlebar display, you can keep track of your stats as you ride this lightweight bike. This bright blue beauty is a hit with women everywhere in both looks and performance!

bluejay, premiere, edition, blush, pink, electric

Get the Swagtron EB-9 Electric Lady Cruiser Bike for 801 at Amazon! Please note, are accurate at the date of publication, August 5, 2022, but are subject to change.

Swagtron Swagcycle EB-5 Lightweight Aluminum Folding Electric Bike

Worried about your e-bike taking up too much room? This one folds up for easy storage. It has a height-adjustable seat and a built-in carry handle too!

Get the Swagtron Swagcycle EB-5 Lightweight Aluminum Folding Electric Bike for 550 at Amazon! Please note, are accurate at the date of publication, August 5, 2022, but are subject to change.

Hyper Bicycles Electric Bicycle

Shoppers say this e-bike helps them “ride like the wind” thanks to its pedal assist mode. We also love that it’s made with both front and rear v-brakes!

Get the Hyper Bicycles Electric Bicycle (originally 698) for just 598 at Walmart!

Aventon Soltera Step-Through E-Bike

Available in two sizes, we wanted to add in this other Aventon bike for numerous reasons. It comes in three gorgeous colors, has a 41-mile average range and has integrated lights. S/M is for heights 4’11” – 5’7″ while M/L is for heights 5’7″ – 6’1″ — makes things easy!

Get the Soltera Step-Through E-Bike starting at 1,299 at Aventon!

Best Buy Has Back-to-School Deals on Chromebooks Starting at Just 67!

Not done shopping? Check out more of our picks below:

20 Amazon Sundresses for 20 or Less — Shop Now!

Amanda Seyfried Uses This Anti-Wrinkle Tape ‘Every Night’ as a Botox Alternative

This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.

The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at Happy shopping!

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.

Part of the a360media Entertainment Group.

Womens Electric Bike. Beach Babe

Designed specifically for women and/or shorter riders, the Beach Babe is the women’s electric bike follow-on to our award-winning Beach Bum (it was awarded the Best Cruiser Electric Bikes of 2020 in the all-important value metric by Electric Bike Review).

While the frame aesthetic looks familiar, the frame geometry has been completely redesigned specifically for shorter riders. It’s a slightly more compact frame than our men’s eBike, yet still has the pedal forward design everyone loves. We also made over 20 upgrades to components to make this one of the best women’s electric bikes on the market (at any price!). Learn more about the Beach Babe upgrades by reading the extended description below. Of course, as we only sell direct to consumer, it’s the best value around as well.

  • Upgraded Components: Hydraulic brakes, cassette gears, a threadless headset, stainless spokes.
  • Powerful Hill Climbing: 65NM high-torque 48v/500w motor
  • Lightweight: Only 52 lbs, with rust resistant aluminum frame
  • 30-60 Mile Range: Finest 48v 14Ah Samsung battery
  • Highly Flat Resistant: Schwalbe Kevlar tire slime
  • Aluminum frame forks
  • 36H stainless steel rims with 12 gauge stainless steel spokes
  • 26 x 2.35 Schwalbe Fat Frank brown and whitewall tires with K-Guard
  • Slime filled tubes out of the factory with added tire liners
  • 7 speed chrome plated 11-34T cassette gears
  • Premium derailleur
  • eBike specific Tektro hydraulic disc brakes
  • 1 1/8 threadless headset
  • Adjustable handlebar stem
  • Velo premium saddle
  • Barefoot pedals
  • Heavy duty kickstand
  • Velo contoured grips
  • Samsung 48v/14A lithium-ion battery pack with integrated controller
  • 48v battery charger
  • Tower’s 48v/500w brushless geared rear hub motor (65NM torque)
  • Front headlight, and rear light
  • LCD display system (with speedometer, odometer, battery level reading, etc.)
  • All cabling for pedal assist, half throttle, and lighting
  • Weight: 52 lbs
  • Wheels: 26 x 2.35 Schwalbe Fat Frank Tires Pre-filled With Slime
  • Battery: 48V / 14Ah Samsung Lithium-Ion
  • Range: 30-60 Miles
  • Motor: 500W Brushless Geared Rear Hub
  • Control System: Pedal Assist and Throttle
  • Rear Gear: Chrome Plated 7 Speed 11-34T Cassette
  • Chain Ring: 52T Forged Aluminum Alloy (topwheel)
  • Headset: 1 1/8 Threadless Headset
  • Brakes: Tektro HD-E350 Hydraulic Disc Brakes with 160mm Rotors
  • Derailleur: Skilful RD-M230
  • Saddle Height Range: 33. 40
  • LCD Display: Customized KD58C
  • Controller: 20A
  • Weight Capacity: 350 lbs
  • Top Speed: 20 mph


Electric Bike Perfection

Many e-bike brands make the mistake of adding a motor to traditional bikes designed for recreation and exercise, ignoring that e-bikes are transportation, more like a car. That’s why we FOCUS on electric beach cruisers, historically used for transportation in beach communities with a comfortable upright riding position, big seat, raked back handlebars, and balloon tires. Our e-bikes offer a truly comfortable transportation experience, that is life changing in many respects.

Battery quality and capacity is the most important component of an electric bike. It’s also the most expensive element. We cut no corners.

As eBikes are transportation, hill climbing ability is crucial. Tower’s 500w/48v rear hub motor has 65NM torque, outpacing most so-called 750w motors, for exceptional hill climbing performance.

We use only premium hydraulic brakes, flat-resistant tires, and the finest components so you can avoid constant repairs, which plagues the industry.

Our original Beach Bum model was honored with the Best Cruiser Electric Bikes of 2020 award in the significant value category by Electric Bike Review. Since then, we have made over 20 upgrades to the bike.

The Quality eBike

We don’t aim to cut costs, but to improve quality by using premium components even if they come at a higher production cost. We believe in investing in quality to provide value to our customers. By selling directly to consumers, we offer lower for our high-end eBikes. As a result, some customers mistake us with the cheaper eBike brands, when in fact, we just offer 4000 eBikes at about half the price.

TOWER V2.0 e-Bike Upgrades

We upgraded to hydraulic brakes to enjoy the convenience of self-adjusting brakes, which anyone that’s had an electric bike for some time knows is pretty much a requirement.

In your local bike shop, upgrading from quality mechanical disc brakes to quality hydraulic brakes on an electric bicycle is typically well over a 200 upgrade. Our original Beach Bum used Tektro Aires MD-M300 mechanical disc brakes, which ware some of Tektro’s best mechanical brakes. For the Beach Bum V2.0, we upgraded to Tektro HD-E350 hydraulic brakes. The “e” is for electric bicycle specific brakes.

The primary benefit of hydraulic brakes on an eBike is that they self-adjust. People tend to put a lot more miles on eBikes (you can easily do 20-40 miles on a single outing) and they go a lot faster, which requires more stopping force. Combined, this just means more wear and tear on your brakes and brake pads. With mechanical brakes, you can stop just as fast, but you’ll find you have to constantly adjust your brakes. It becomes a hassle. Hydraulic brakes are self-adjusting every time you pull the brake lever, so that problem is solved. They’re perfect for eBikes.

If you have an eBike that doesn’t have hydraulic brakes, the brand you are dealing with is foolishly cutting cost corners. You’re going to spend a lot of time adjusting your brakes. Just a heads up.

reliable brakes also have a massive safety component, and you’ll have peace of mind that you’ll always have brakes

With Tower’s upgrade to hydraulic disc brakes, you will find that your brakes adjust themselves every time you pull back the brake lever. The way this works is the brake caliper actually floats around your brake disc and the distance the pads pull back from the disc is adjusted every time they close and open. There’s a one-way valve of hydraulic fluid that fills up as the brake pads wear down. Then once your brake pads are worn out (it varies with use, but a good estimate is 1500-2000 miles), then you swap out new ones and start the process all over again.

This constant adjustment of your brake pads means they’ll work every time you get on your eBike unless you need to a major brake repair. In that event, you will likely need to go to a bike shop that can properly bleed the hydraulic brake lines and get things running maintenance free again. This ease of use is in stark contrast to mechanical disc brakes which riders have to adjust every 100 miles or so. With most eBike riders, the reality of this is you’re constantly jumping on your eBike and finding out you have very little breaking power. That’s dangerous.

Hydraulic disc brakes on an electric bicycle essentially reduce the effect of human error and laziness. They’re also just massively more convenient. This is precisely why we felt the costly upgrade to hydraulic disc brakes from mechanical disc brakes is well worth it. We also updated the rotors to ones that are both slotted and drilled, which is a more efficient and lightweight rotor design.

An additional safety feature we improved is to have the front light come on at start up for better visibility all around, daytime and night time.

When you turn on the LCD to power up your eBike, your front light will now come on by default. It’s good practice to have it on whenever you are riding your eBike so others can see you better. At night, our lights on by default approach at start-up saves you the step of manually turning the lights on. You still have the option to turn the lights off by pressing and holding the “” button on your LCD for 2 seconds. Same to turn them back on again, it’s a toggle.

We geared up our eBikes to enable pedaling power even while at higher speeds.

We moved to a larger forged aluminum alloy crank and 52T (“52 tooth”) sprocket, and one that is more rust resistant. Our prior chain ring was a 44T sprocket. We also changed the rear cog gearing to an 11T-34T range. The combined effect is that we significantly expanded the range from lowest to highest gear, while increasing the gear ratio of the top gear by a factor of 50%. We sacrificed a little on the low gear, but as our 500W motor is so powerful, there’s not really a downside. We didn’t actually require that low of a gear ratio. You can still tackle any hill with very little pedal effort in 1st gear on our Tower Beach Bum. The critical improvement here is that in the high gears you still will have pedal power to add into the mix if you want to, even at high speeds.

Our original gear ratios on the Beach Bum were 3.14 on the high side (44T in the chain ring over 14T in the rear cog in 7th gear) and 1.29 on the low side (44T in the chain ring over 34T in the rear cog in 1st gear). This was honestly a little overkill for climbing hills in the granny gear with the significant torque in our Beach Bum motor, and then the high-end didn’t leave enough leverage to meaningfully add pedal power at higher speeds with the top pedal assist on.

With our new 52T sprocket on the chain ring, and with moving to an 11T-34T rear gear set, our new gear ratios are better all around. We have a gear ratio of 4.55 on the high side (52T in the chain ring over 11T in the rear cog in 7th gear) and 1.53 on the low side (52T in the chain ring over 34T in the rear cog in 1st gear).

Our new sprocket model is # TL-021 CD130-170 by brand Topwheel. Our prior crank and sprocket was Model #: A443-JA17 from an OEM brand.

We also upgraded the derailleur to improve chain tension and shifting performance.

We upgraded from a Shimano 7s Tourney derailleur to a higher quality derailleur by Skilful with model number RD-M230. While the Tourney derailleur boosts the Shimano brand, with that one you’re basically just paying for a brand not a quality derailleur. The Shimano Tourney derailleur is widely considered a lower quality derailleur. By opting for a quality component first, and worrying about brand second, we were able to identify a great value in the Skilful RD-M230 derailleur.

In a nutshell, the benefits of a good derailleur are accurate shifting and good chain tension. A high quality derailleur has a very strong, durable spring, which is needed to provide adequate tension against the weight of a chain. Additionally, a high quality derailleur has rigid pivot points that eliminate flex in the derailleur as you shift between gears. This ensures accurate shifting.

We upgraded to pre-filling tires with tire slime – to further eliminate flat tires.

Our original Beach Bum used premium Schwalbe Fat Frank tires and tire liners to very effectively reduce the frequency of flat tires. E-bikes are far more susceptible to flat tires than regular bikes, so you need to design accordingly. Most eBike companies don’t, and the result is customers end up with a lot of flat tires. Unfortunately, it’s quite a bit more challenging to swap out a flat tire on a rear tire with a hub motor. Quality tires make a huge difference. Adding tire liners adds more protection. While it’s expensive and adds a slight amount of weight, we’ve found that adding tire slime at the factory installation point, in combination with quality tires and tire lines, makes the hassle of flat tires almost completely disappear.

We upgraded to an adjustable handlebar stem to accommodate a wider array of rider height.

Where before our handle bar position was relatively fixed (you could rotate the handlebars up or down, but that’s it), now the handlebar stem can rotate up or down full 40 degrees (as well as forward and back) to better accommodate different height riders and riders with different length arm reach. Additionally, where before our handlebar stem was only secured and tightened by one bolt, there is now a 4 bolt configuration that secures and tightens the handlebars. The result is much less risk of handlebar slippage while riding, and we’ve virtually eliminated any risk of stripping out the handlebar.

We also upgraded to a 1 1/8” threadless headset for increased durability and ease of adjustment.

We upgraded to a 1 1/8” threadless headset to improve the durability, ease of adjustment, and rust resistance of our handlebar headset. Additionally, the more modern design of threadless headsets weigh less than the older technology of threaded headsets matched with a quill stem. Furthermore, we’ve matched our threadless headset with an adjustable neck handlebar stem so our customers can easily and quickly adjust their handlebars to their ideal riding position.

As a direct to consumer brand where our consumers are doing the final assembly on their bikes upon home delivery, the modern threadless headset design also offers the benefit of easier and less messy (no grease required) installation and maintenance. Older technology, with quill stems and threaded headsets create an opportunity for incorrect installation and maintenance. Improperly lubricated quill stems without enough grease (or grease in the right places) can rust and seize up over time.

Threadless headsets also offer the peace of mind afforded by a more solid, mechanical sound configuration than the older technology of a quill stem expander bolt and wedge configuration. Modern mechanical design becomes all the more important on a bicycle that goes upwards of 20 mph on a regular basis like electric bicycles do.

We upgraded the frame strength mount points to accommodate rack, seat, and fender add-ons.

We have beefed up the rear part of our frame to accommodate an optional rear rack and seat, as well as added mounting points to the frame for these racks and optional fenders on both the front and rear tires. By adding our optional rear rack and/or rear seat, Tower customers can now effectively add cargo bike functionality to our eBike. Our torque optimized 48V/500W motor is already plenty strong to accommodate heavier loads. By adding frame mount points, Tower customers can now add-on our optional fenders to better accommodate wet weather riding.

We also upgraded our matte painting process to improve scratch resistance.

We upgraded our painting process to ensure better scratch resistance. We added an additional layer of both the spray paint and paint baking process. Our process is now four layers, which massively improves the scratch resistance of our matte black paint finish.

We upgraded to a sealed cassette system to improve overall durability and rust resistance.

Older bikes and entry level newer bikes use an older technology for the rear gear cluster called a freewheel system. A freewheel systems is a set of gears plus a ratcheting body assembly (what clicks when you coast) in one piece that you thread like a bolt onto a threaded rear axle hub. All the ratcheting action and force from the chain is directed to this freewheel system, which is simply threaded onto the hub. It’s old technology.

bluejay, premiere, edition, blush, pink, electric

One of the problems with this type of freewheel system is that it focuses the load at the center of the axle which can result in a bent axle under high loads. While it works for low-end / disposable bikes, this isn’t the most modern, long-term durability focused design. Over time, freewheels tend to wobble around the plane of the wheels which creates inaccurate shifting or unintentional shifts under load. Additionally, unsealed freewheel bearings can easily rust and get debris in them which can cause them to seize and stop spinning. For these reasons, most quality bikes built to be durable over the long haul these days opt for the more modern design of a cassette system.

A cassette system for the rear gear cluster has the ratcheting functionality built right on the axle of the rear wheel in the form of what’s called a “freehub,” a cylinder mechanism surrounding the axle (this is what clicks when you coast). Everything critical is right on the axle, and in the case of an eBike this means you have to build it into the hub motor, which is quite a bit more expensive. This is why these are somewhat rare on rear hub motor eBikes.

The bearings and ratcheting mechanism of the freehub body are sealed, which lends itself to better rust protection. Additionally, the external surface of the freehub body has long groves (commonly referred to as splines). To add a set of gears to this freehub, you just slide a specialty set of gears (called the cassette) onto the grooves of the freehub. This perfectly mates the two parts together over a span to create a freehub/cassette set of gears that spin true to the plane of the wheel for accurate shifting. Additionally, as this is what’s used on pretty much all modern high-end bikes, you tend to get better rust proof options for the cassette of gears. Our cassettes at Tower are further made rust resistant with chrome plating and an electrophoresis process.

When you are designing the mechanics of a quality eBike with a motor that’s bound to last 10,000 plus miles, you don’t use old technology that’s primarily used on older bikes or entry level bikes in the 100-300 retail price range to save a few bucks. Unfortunately, it happens every day in the wild west of the cheaply made and poorly considered design of the electric bicycle world.

We improved the rust resistance across the board.

There’s no better environment to test the rust resistance of an electric bicycle than right outside our beachfront Tower Electric Bike offices. After testing our original Beach Bum in this harsh saltwater and sand environment for a year, we scrutinized every last component for its rust resistance. And then we improved everything regardless of the increased production costs.

We upgraded our coated steel spokes to coated stainless steel spokes at almost five times the production cost. Our rear spokes are now 12 gauge stainless steel and our front spokes are 13 gauge stainless steel. We upgraded from zinc plated steel spoke nipples to chrome plated copper spoke nipples. We chrome plated our new cassette for the rear gear cluster. We upgraded the pedal spindle by applying an electrophoresis deposition process. And all removable screws everywhere on the eBike were upgraded to stainless steel.

Upgraded the seat lever – to minimize seat slippage

We upgraded the seat lever to the AT-109SQR-162 by Zoom to accommodate the more robust needs of a eBike. Compared to a regular bike, there is a lot more vibration to an eBike travelling regularly at upwards of 20 mph. Choices about your seat levers and handlebar stems needed to keep everything from shifting during use become all the more mission critical.

We upgraded our boxing to better ensure Tower eBikes arrive undamaged.

Knowing what we know from over a decade in the direct to consumer business, we significantly upgraded our eBike box solution to address current inadequacies of the bike industry. Bike factories are use to producing bikes to be sold into the traditional retail distribution channel so bike box design is optimized to accommodate the redistribution of wholesale order lots at the absolute minimum cost. When you move to eBikes, the products become a lot heavier. This creates some problems. critically, when you move to a direct to consumer model where each box is individually delivered to a customer’s front door by carriers like FedEx, more problems of box and eBike damage surface.

To ensure our customers receive their Tower electric bike in perfect condition, we improved our packaging solution across the board at significant additional production cost. The key to our improvements are:

  • Building a strong shell –with double wall, double corrugated, heavy duty cardboard
  • Preventing the transfer of shock. both from external hits to the box and from impacts of one part to another within the box
  • Filling the box with packing – to make our packaging as close to solid brick like structure as possible. This makes corners and sides more crush resistant so their structural protection holds up over the duration of the delivery process. It also keeps parts from slamming around inside against each other

We achieved all of these objectives above by attacking this problem from many sides. We added a fork plate that secures the front fork directly to the box in the same way the wheel is attached to the front fork. We reinforced the box corners with perfectly molded Styrofoam corner pieces. We used a much stronger box shell. We added six reinforced hand holds to make carrying our boxes easier. We widened our boxes by almost 30% to provide a healthy cushion on each side of our eBikes against side impacts. And lastly we completely stuffed every box with loose fill to eliminate voids, improve crush resistance, and act as a shock absorber from one part to another inside in the event of external shocks. This is an extraordinarily expensive packaging solution, but it’s one you will appreciate when you eBike arrives undamaged. We highly recommend you save the box in case you need to ship your bike anywhere in the future.

Leave a Comment