Bird Scooter Cost: Is The Electric Scooter Worth it. Bird one electric scooter

How Much Do Bird Scooters Cost? (2023 Scooter Price Guide)

Gone are the days when driving your own car or walking were the only options you had. You no longer have to ask your buddy for a ride since ride-hailing and ride-sharing services, like Lyft and Uber, are common today.

Another contender in the market is Bird Scooters. The company launched its operations in 2018 and since then has dropped many of its electric scooters across the country.

Bird scooters have changed the way people commute. Now, users merely have to download a mobile app, book a dockless electric scooter, and cruise around without having any detrimental environmental impact or waiting for a car.

But the introduction of Bird scooters in the ride-hailing market has left commuters confused about Bird price. Is it worth the switch from Uber and Lyft? Is it cheaper than driving your own car?

In this article, we’ll answer your pressing question; how much is a Bird scooter? Let’s get started.

What are Bird Scooters?

Bird scooters are electric scooters that are available through a phone app for a ride, just like Uber cars. You can just put some information in the app and simply take the bird electric scooter around town without any excessive environmental impact since it’s fuel-free.

Quite interestingly, a former Uber and Lyft executive founded Bird in 2017 in California. The idea instantly became a huge hit among investors, leading the venture to gain the support of over a billion dollars.

What makes Bird scooters unique is their dockless functionality.

That means you don’t need to go anywhere in particular to get a Bird. Instead, you can use the app’s map function to find your nearest Bird. After riding to your destination, park the scooter there. It’s simple.

Initially, many cities were not open to the idea of hundreds of dockless scooters filling the roads. Thus, they restricted Bird scooters until they found a way to accommodate the fleet.

On the other hand, many cities openly welcomed Bird. In fact, the initiative is also expanding to other parts of the globe. Part of the reason for Bird’s popularity is its unique user experience and wide range of offerings.

How Much Do Birds Cost?

When asking how much is a Bird, you need to be more specific since the app lets you book different types of rides. The ride you choose will determine the cost of the scooter and bird scooter rates.

Types of Bird Rides

First of all, how much an electric scooter costs depends on the type of scooters. Bird lets you choose from three ride types with different scooter options and battery lives.

Bird One

Bird One is easily available since it’s most widely used. The main reason for this option being more opted for is the scooter’s long battery life. double that of a standard Bird. Therefore, choosing Bird One allows users to go to faraway parts of the city.

Also, Bird One scooters have a speed of 30 miles per hour and tend to be more durable.

Among the three options, Bird One is the only scooter you can buy along with renting. The Bird One scooter cost 1,299. But you also get a 100 ride credit and anti-theft protection free of cost.

Plus, the scooter comes with GPS tracking, helping you navigate easily throughout the city.

Bird Two

Bird Two is one of the latest models from the company that couples speed with safety. Plus, it gives you better control.

importantly, its battery life is 50% longer than Bird One’s with a single charge, and it has the ability to self-report issues. So, you don’t ever have to worry about getting a damaged scooter. Since the battery is also more robust and durable, it will last like a champ even in rainy weather.

Bird Cruiser

Bird Cruisers are ideal for two people since they come with a seat. You can go uphill and downhill easily since the Cruisers have 20-inch wheels. These scooters resemble the company’s Scoot Mopeds and Wheel Bikes closely.

Bird Pricing Model

All payments on Bird are through your credit card. You cannot pay through cash. Once you download the app and make an account, you’ll have to type your credit card details.

Once your ride is over, the fare will be withdrawn from the card.

Bird follows a unique payment model where you have to pay a 1 base fare to ‘unlock’ a scooter. After that, you pay 0.15 for each minute. However, the per-minute charges may be up to 0.20 in some cities in Texas, Tennessee, and other states.

Unlike Uber and other ride-hailing services, there is no mileage fee. So, the distance doesn’t matter as you are only paying for the duration of your rental. over, Bird does not have any Surge times, so the rates stay the same throughout the day.

To get an idea of Bird scooter price, you need to determine; how fast do bird scooters go? On average, most Bird scooters go up to 15 miles per hour. However, traffic and other factors may not let your max out the mileage, so we’ll stick to 10 miles per hour for our calculations.

Let’s say you rent a scooter to travel five miles. If its speed is ten miles per hour, it will take you 30 minutes to cover the distance. Here’s how the cost adds up:

So, your total cost for the trip will be 5.5.

On average, you pay 1.50 for every ten minutes, which is much cheaper than Uber and Lyft rates in most cities across the US.

Additional Bird Scooter Charges

Apart from the per minute and base free, Bird does not have any other cost. However, if you are in violation of the Bird User Agreement, you will have to pay additional fees.

  • Stolen or lost: Bird considers a scooter to be stolen or lost if you do not return it in 48 hours. In this case, the company files a police report, and you have to pay 500 in fines.
  • 24-hour policy: Meanwhile, if you do not return the scooter after a whole day. 24 hours. you may be liable to pay 25. These fees support the company’s assets and remind the users to park their scooters properly.
  • Pickup fee: Suppose you rented a scooter from Bird and parked it on public property. In this case, the next renter cannot pick up the scooter themselves. Therefore, a Bird employee has to come to the location to retrieve the Bird. The fee for pickups is 120.

If you’re careful and follow the rules, you will never have to pay any additional fees. Even better, the rules are pretty simple. Don’t damage your scooter. Park it properly.

importantly, park it in an accessible place so that the next renter can reach it easily.

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Are Bird Scooters Worth It?

Now that you know the Bird scooter price, it’s best to compare it with other modes of transportation before deciding if you should use the electric scooter rental as your daily commute.

Bird vs Lime

Lime is a service just like Bird, giving competition to the dockless scooter provider. While there are some other electric scooter companies, too, they haven’t attracted investors like these two.

When comparing lime vs bird, you won’t find much difference since both services have the same pricing model. You pay a base fee and 0.15 per minute.

The only slight difference is Bird’s higher fee. up to 0.20. in some cities. Meanwhile, Lime’s charges have remained the same for the past three years.

So, what’s the verdict? Well, you should download both apps and use the one that’s showing you a scooter closest to you.

Bird vs Personal Car

Taking your car to work will be cheaper than renting a Bird Air scooter.

We have come to this conclusion by using the IRS mileage system, which employers use for calculating tax deductions for employees who bring their personal vehicles to work.

The average per-mile rate according to this system is 0.545 per mile. Thus, every minute of driving will cost you 55 cents. Sure enough, this figure can change, depending on the build and the model of your car.

For example, if you have an electric or hybrid car, its per-mile expense will be lower. On the other hand, an SUV will be more expensive.

But then again, if we take the previous example of a five-mile distance and multiply 0.45 by 5, the final cost will be 2.25, which is half of what a Bird would have cost you.

However, you have to factor in other costs too. For one, you need to consider the upfront cost of buying a car. If you cannot afford one right now, Bird scooters are a great option for you.

CNBC reports that Americans are paying 371, on average, as monthly installments for a car. As per our previous calculations, a five-mile trip costs you 5.5. In this amount, you can take 67 five-mile trips.

Now, if this trip is to your office or college, Bird should cover you easily in this amount since you’ll have to take 60 trips. to and from. in a month.

Secondly, how much are you paying for parking fees? Since you don’t need to pay a parking fee for scooters, you can opt for Bird to save money.

Bird vs Uber

We can say without any complicated explanations that Uber is more expensive than Bird, mainly due to the large number of factors that determine your ride fare.

Firstly, there’s a base fare that’s a flat fee Uber charges for the driver to pick you up. Then, there’s a booking fee that covers administrative costs. Along with a per-minute fee, you are also charged a per-mile fee, depending on the distance you’re traveling.

At some times of the day, Uber charges surge pricing since there’s a high demand for vehicles. If you book a ride during these times, your final fare will be higher than normal.

importantly, Uber has certain minimum rates for every city but additional fees may apply. For instance, if your city’s minimum is 8, you will have to pay that even if your ride time or distance amount up to 6.

Finally, Uber recommends tipping drivers, which is another cost added to the fare.

Uber is only a good option if you’re traveling with friends or if you use the Uber Pool option and the fare will be divided among everyone. Otherwise, it’s not a very budget-friendly mode of the daily commute.

On the other hand, Bird charges a 1 base fare. Plus, there are no surge irrespective of the time of the day you rent a scooter. Since there is no driver, you don’t have to tip either.

Whether you opt for Tampa scooter rental or use your Bird app for scooter rental Chicago, there will be no ‘local minimum’.

So, you only pay what your total is instead of your total amount rounded off to the minimum fare.

Bird vs Public Transport

When comparing an electric scooter Bird price with public transport, the latter takes the win. On average, the bus fare for most cities is around 2. At this price, you’ll hardly travel for six minutes on a Bird, and it wouldn’t take you too far.

But here’s the catch. Public transit isn’t always available where you’re located. Besides, buses can be pretty crowded at times, and you may even miss one if you’re not at the bus stop at the right time.

Conclusion: How Good is the Electric Bird Scooter?

While driving and ride-sharing are good options, they’re not always viable, especially if you share a car with your family and don’t know people who go the same route as you daily. Meanwhile, buses can be very affordable, but only if you stick to a tight schedule.

Bird scooters, on the contrary, are readily available.

over, they’re.friendly, considering the low Bird cost of 15 cents per minute. If you’re environmentally conscious and want to reduce your carbon footprint while saving a few bucks every month, give Bird scooters a try.

Bird Scooter Cost: Is The Electric Scooter Worth it?

Brett Helling is the founder of Gigworker.com. He has been a rideshare driver since early 2012, having completed hundreds of trips for companies including Uber, Lyft, and Postmates.

Since that time, he has expanded his knowledge into the Gigworker site, as well as writing the book Gigworker: Independent Work and the State of the Gig Economy Paperback, now available on Amazon.

Our website is supported by our users. We sometimes earn affiliate links when you click through the affiliate links on our website

If you need to take a quick trip through a major city, college campus, or just about any congested area, an electric scooter rental might be the fastest and cheapest way to get around.

Bird’s popular dockless electric scooters are easy to find and use, but with so many competing scooter companies and ride-hailing options like Lyft and Uber, is the Bird scooter cost worth it?

We’ll take a quick look at how to use Bird scooters, as well as how to check for and find competing electric scooter companies in your town.

And if you’re a frequent user of Bird scooters, you might consider saving some money in the long run and buying your own scooter.

What Are Bird Electric Scooters?

Bird is an electric scooter service founded by CEO Travis VanderZanden in 2017 that allows riders to quickly grab the handlebars of one of their scooters and ride for a small fee.

All you have to do is use the Bird mobile app on your smartphone and register as a user.

Once you’ve created a profile and provided a form of payment, you can look for an available Bird scooter, scan the code on it, and start your ride.

Bird scooters are Xiaomi M365 Electric Scooters made by Ninebot Technology Company.

There are multiple models available depending on the city, including the standard Bird One and the more rugged and durable Bird Zero.

When you’re done with your trip, simply drop off the dockless scooter in any safe area and the app will charge your credit card based on the distance you traveled.

Bird scooter sharing is just part of the company’s electric vehicle ridesharing strategy.

You can purchase a Bird One scooter or use the Bird app to rent a Bird Cruiser, the company’s new seated electric bike.

How Much Does the Bird Scooter Cost to Rent?

The Bird scooter cost depends on what city you’re in and how long you used it.

Every ride requires 1 to unlock a dockless scooter using the Bird app and then charges for each minute used, not how far you actually travel.

However, the per-minute fee is different depending on which city you’re riding in, so be careful.

Bird started with a flat fee of 15 cents per minute, but in 2018 the company started raising rates in certain cities.

If you’re a scooter rider in a major American city like Los Angeles or Washington D.C., you could be charged up to 25 cents per mile for a Bird ride.

Meanwhile, riders in smaller towns ⁠— especially near colleges with cash-strapped students ⁠— have seen rates drop as low as 10 cents per minute to appeal to younger consumers.

Depending on the availability of competitors, you might see a drop in rates as more companies like Lime enter your local market.

To check Bird scooter rental fees, you can check out this guide.

If you’re in a major city, you might want to use multiple apps to compare current per-minute pricing for electric scooters in your immediate area.

Bird Scooter Fees vs. Other Scooter Fees

With Bird charging as much as 33 cents per minute in some cities, it’s good to check out the entire market for electric scooters.

Luckily, there’s plenty to choose from: In addition to Bird, companies like Jump, Lime, Skip, and Spin offer the same electric scooter services.

And in some areas, ridesharing apps like Lyft offer electric vehicles.

With competitive rates across the board, location is the best way to determine which electric scooter is best for you.

You can download any of the ridesharing apps for free on your smartphone.

Once you’ve registered, use each app’s GPS system to locate the nearest Spin, Bird, or Lime scooter.

Lime is the biggest competitor to Bird, and available in almost every city you’ll find Bird.

Just like Bird, Lime scooters use a scannable QR code to activate, offering an almost identical scooter experience.

Scooter Rentals Are the Cheapest Ridesharing Apps

Because the Bird scooter cost is only 1 to unlock and a fraction of a dollar per minute, electric scooters are a much better choice for your wallet when you’re looking for short-distance rideshare options.

Most rideshare services start with a minimum of 5 plus fees and tips.

And if you’re traveling in a congested urban area, you’ll rack up per-minute charges gridlocked in a car that you could’ve completely avoided using an electric scooter service.

A Bird scooter certainly can’t take you 30 miles to an airport, but if you’re trying to get around town for a few miles, taking a Bird scooter that runs 10-15 mph is a fraction of the cost of an Uber or Lyft car ride.

Plus, electric scooters can cover more ground in a shorter amount of time when traffic is bad.

However, if you’re not traveling alone or need to haul anything more than a backpack, Bird isn’t a great option.

Bird prohibits more than one person riding on a single scooter at a time, and warns against riders putting excess weight on handlebars, such as a large package or groceries.

The Social Costs of Electric Scooters

Electric scooters are very useful for riders, but they’ve become a burden in many cities, including in Santa Monica, California, where electric scooter culture started.

Cities like San Francisco, San Diego, and Los Angeles have put strict restrictions on electric ridesharing vehicles after scooters were found clogging bike lanes and causing car accidents.

Rider responsibility has become a major area of concern for Bird and its competitors.

The more often Bird and Lime riders disregard rules and leave scooters in inappropriate areas like private residences, bike lanes and city streets, the more pressure is put on local legislators to ban electric scooter use completely.

Each major city has their own requirements for scooters, and some have outright banned electric scooters from their streets.

Bird scooters are still available in over 100 cities in the United States.

To check availability near you, simply turn on your Bird app.

You’ll also be informed if particular areas of a city are off-limits to electric scooters and if there are restrictions on parking areas.

Companies like Bird can be charged by city governments if scooters are found parked in restricted zones — in certain cases, even customers can be charged fees for leaving scooters in unsafe areas.

You should also check to see if your city and state have age requirements to use electric scooters, as well as local helmet laws.

Depending on where you live, it might be mandatory to wear a helmet while using an electric scooter.

Bird Scooter Rental vs. Buying an Electric Scooter

If you find yourself using Bird scooters on a frequent basis, those 4 and 6 rides can add up, and it might make more sense to buy your own new scooter.

In fact, you can own your own Bird scooter since they offer their scooters for sale.

The best way to determine if you should buy or rent a scooter is simple math.

The standard Bird scooter is a Xiaomi M365, retailing for 400.

If you’re spending around 50 a month on scooter rentals, you could pay for your own new scooter in well under a year.

But unlike renting a scooter, owning a scooter brings added responsibilities.

You’ll have to monitor the battery life, charge the scooter, and securely park it whenever it’s not in use.

That can be a big hassle if you’re attracted to the carefree nature of scooter rentals that can be left just about anywhere.

Bird Scooter Cost: Worth It for Quick Trips

If you’re looking for a way to commute every day or travel with more than just a small backpack or messenger bag, ridesharing vehicles or public transit are better choices to get around than renting a Bird scooter.

Weather, long distances, and traffic safety can often rule out electric scooter travel completely.

But if you’re looking for a quick trip in a crowded city, a Bird scooter is a much more affordable and faster option than ordering an Uber or Lyft.

Even if you’re in a high-fee city, the worst price for electric scooter rentals is only a fraction of traditional rideshare. Just be sure to park somewhere safe.

1 thought on “Bird Scooter Cost: Is The Electric Scooter Worth it?”

I think the electric scooter is worth it! It’s a lot of fun and it’s great for getting around town. Reply

How To Connect Bluetooth To Bird Scooter? (Let’s See)

While on your scooters, many of you may want to listen to cool music from your scooter or listen to podcasts, which is why you would need to connect the electric scooter to Bluetooth.

Doing this involves a few easy steps, and you are good to go as long as you have the bird scooter app.

For you to be able to pair your Bluetooth to your bird scooter successfully, you would need to scan the QR code of your bird one. Next, ensure that your bird scooter is fully charged, your bird scooter app is open, and the ride option has been selected, but before doing all this, make sure your phone is connected to Bluetooth and Wi-Fi first.

How To Connect Bluetooth to Bird Scooter?

To successfully connect your bird scooter to the app, you must have a bord app associated with your account.

It would be best if you thought of the bird app as the key to your scooter vehicle because this feature lets you know how far you can travel, connect with your phone’s Bluetooth, and check out new app updates.

To connect your bird one scooter to your Bluetooth, you would need to follow the following steps;

#1. Charge Your Scooter

The first step you should take to connect your phone Bluetooth to your bird one scooter successfully is for you to ensure that the scooter is charged.

With a low scooter, you wouldn’t be able to go far with your journey, and it would also be indicated on the bird scooter app for you. So, the very first step is charging your scooter.

bird, scooter, cost, electric

#2. Scan Your QR Code

The next thing you should do is scan the bird’s QR code. Just like when you want to transfer files from your phone to another, you need to scan the code; the same applies to your scooter device.

The scooter QR code is located as a sticker on the side of the bird near the bird stand.

To successfully capture the QR code, make sure you take a clear picture of the SN number on the sticker. It should be on the left side of the scooter.

After scanning the code, ensure that your phone is connected to Wi-Fi and its Bluetooth is on because you would need both the internet and Bluetooth to connect successfully.

To know if your bird scooter has connected to your Bluetooth, you would receive a message saying, “welcome to your one.”

This message is an indication that your device has successfully connected to your bird.

How Do You Unlock Bluetooth on A Bird Scooter?

Thanks to other new features the bird team has provided, you can easily unlock your device with Bluetooth.

This feature can enable scooter renters to get off the block easily because, with a quick start, you can detect when a scooter is within your range with just your mobile device and also allow you to unlock it with just tapping a few buttons.

According to its testing, a quick start completes its activation process twice faster than the normal process requiring you to use a scan-to-use method.

Once your scooter is connected to a Bluetooth device with the bird app, you can unlock and move it.

Don’t worry about how you can unlock it. As long as you connect with Bluetooth and Wi-Fi and log into the electric bird app, you will see a button that enables you.

bird, scooter, cost, electric

How To Connect Bird Es4-800 Scooter to Bluetooth?

Connecting your es4-800 scooter to Bluetooth involves nearly the same procedures as connecting all other types.

The steps are as follows;

  • You first need to take a picture of the QR code on the electric scooter, located at the scooter leg or as a tag on your scooter. Then, after taking a picture, you move to the bird app.
  • If you do not have a bird scooter app, go to your play store or Apple store and download it directly from the site.
  • After the app has been installed, go to the app and log in or sign up and log into your bird account.
  • After switching on your Bluetooth and your phone’s Wi-Fi, you will see an option that allows you to connect with your es4-800. Click on it, and you can now do whatever you want while it’s connected.

Why Is My Electric Scooter Not Connecting with My Device?

You can encounter a few significant problems while connecting your scooter to your device. One of the first things you should do is check your Bluetooth basics.

Turn your Bluetooth on and off and then reconnect again and be sure that the device is refusing to connect because sometimes, it might just be a minor issue with your network.

You can now troubleshoot your problem when you are sure that that is not the issue.

Then, you can report your problem; hopefully, this team will fix it, but you must ensure that you have been trying to connect it carefully.

If you cannot find your QR code or the code is missing, you can use your 4–5-digit bird ID to manually capture the bird.

So, in cases where your bird ID is missing;

  • Check the sticker located by the side of the bird stand. 4
  • Then take a clear picture of the sticker, including the serial number; the serial number is the one usually on the left side.
  • Please submit a request through your bird app alongside the picture of the serial number, and it should be obvious.
  • After that has been done, you should wait for some time, and an agent will provide you with the bird ID, and now you can capture it.

In cases where you can connect with just the serial number, you do not have to bother by going through this lengthy procedure.

However, not all models of electric scooters need this. You would need a Bluetooth connection for you to be able to connect.

Still, once you are done, you wouldn’t need to use the internet connection because all information and media are already stored in the device’s memory.

If your bird scooter is not charged sufficiently, the connection might not be easy, depending on the model of the scooter you have.

So, in cases where your scooter refuses to connect with your device, you should check properly and be sure that the battery percent is not the issue because sometimes, battery percent also affects how the scooter behaves.

On the other hand, in cases where your device is sufficiently charged, you can close the bird app and retry again.

How To Reset Your Bird Scooters?

You can be able to achieve this in just six easy steps.

  • Remove the six bolts under the brain of your device to remove the enclosure first.
  • After removing that part, you can now access the micro-USB port by removing the four circuit board screws that hold the gaps.
  • Pull out the GPS module for you to remove the board. And after that, ensure that you disconnect the antenna.
  • You should now take the micro-USB cord, connect it to a power bank or wall charger, and press the reset button.
  • Once the brain has gotten enough power attached to it, you can now remove the micro-USB.
  • Don’t forget to re-attach the antenna and tighten all the bolts correctly for it to work.

Conclusion

Connecting your Bluetooth device to your electric scooter shouldn’t be much work, as you can even successfully pair them by just going through the user’s manual.

However, if your device gives you a tough time and does not connect, you should wait a bit and be sure it is not a problem with the network connection before taking action.

The Revenue, Costs, And Margins Behind Bird’s Scooters

The scooter wars flared up seemingly overnight, driving huge amounts of scorn, hype, and fundraising as traffic-choked tech workers in California fell in love and hate with electric scooters brought to their cities by two now famous startups: Bird and Lime.

The scooter space quickly gave birth to unicorns, regulatory spats, lawsuits, and more. It was a wild ride for the companies and the tech industry as a whole.

But now some time has passed, and although scooters are very much still in the conversation, the early hype has faded. That brings us to a fun question: Are the scooter companies any good as businesses?

As capital-accepting and headline-generating vehicles, they are tremendous. But does that mean they’ll mint profits?

The Bird Income Statement

Happily, after we spent time scratching about in the dark trying to answer our viability question without too much to work with, we have new data on Bird, one of the two leading American scooter companies, via this excellent report from The Information.

The report in question covers the company’s performance metrics: revenue (total money brought in from riders), gross margin (the percent of revenue that Bird has left over to pay for its operating costs, like office space and staff), and its costs of revenue (the money required to provide its basic service to customers).

The report’s data helps us understand Bird’s chance of long-term survival. It also helps us understand the scooter sector, as other key players have similar business models.

Constructing gently, here’s a partial income statement of sorts for Bird based on what The Information gleaned from a Bird investor digest.

Revenue

Bird generated 3.65 per ride, far above our estimate of 2.50. Bird scooters were handling six rides per day in January of this year, a figure that fell to five by May. The number of rides per day matters for Bird and other scooter companies. If they can generate more revenue per day per scooter by increasing utilization, their model makes more sense. Here we see the opposite trend.

Those rides grew Bird’s revenue from a run rate of 65 million 1 in May of 2018 to “hundreds of millions of dollars annually” by this October.2

So the company has growth figured out; however, its profitability is a different matter.

Gross Margins

As the above chart indicates, Bird has a diverse set of revenue costs. Let’s explore them.

Bird’s gross margin3 is 19 percent. That’s what left of revenue after charting (47 percent of revenue), repair (14 percent), credit card processing (11 percent), regulatory costs (5 percent), and customer support and insurance (3 percent).

Is 19 percent good? Not really. Keep in mind that a company has to pay its operational costs from its gross profit. Gross profit is revenue minus cost of revenue. So if you only have 19 percent gross margins, you’ve spent most of your revenue just generating your top line. At Bird’s old 65 million run rate, for example, the firm would only have 12.4 million left over after costs of revenue to pay for offices and staff with 19 percent gross margins.

Software companies sport gross margin percentages in the high 70s to low 80s. That’s why they are worth so much; their revenue is extremely profitable on a per-dollar basis.

The figures above tell us margin improvement (getting that gross margin percentage higher) at scooter companies will be paramount. At Bird’s current gross margins, the firm and its cohort will struggle to generate operating profits.4

The Information goes on to note that “Bird projected much better economics in the ‘near term,’ allowing it to generate a 33% gross profit margin.” I’d wager that’s the golden ticket. Every percent of gross margin that Bird can drive at the moment, holding revenue flat, raises its gross profit by around 5 percent. That’s enormous.

Thinking a bit more, Bird and Lime must be consuming mountains of cash (more here and here) for investing purposes; neither, given our math, generate anything like enough cash to finance their employee costs—let alone what they are spending on new hardware. So I’d hazard that while either firm is adding markets to their portfolio, they are working to add capital to their accounts.

bird, scooter, cost, electric

Consider all the above a snapshot. revenue metrics will leak, at least as long as the scooter world needs to raise cash. And then we’ll have an even more complete picture.

  • Run rate, in this case, is the pace of revenue generation for Bird for a certain time period, annualized.↩
  • The takeaway here is that Bird grew rapidly in 2018 to nine figures in revenue.↩
  • Gross margin is the percent of revenue left over after cost of revenue is deducted from the firm’s revenue.↩
  • Operating profit is gross profit minus operating costs; if Bird can increase its gross margins, it has more gross profit with which to pay its operating bills.↩

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