As the principal tourism private sector agency in St. Lucia, the SLHTA is responsible for facilitating tourism sector development and management in St. Lucia. The SLHTA is a private non-profit membership organization that functions as the “official organization and national spokesperson” for the hospitality Industry and its wide membership. The SLHTA has a grouping of over two hundred members covering a wide segment of the economic spectrum of St. Lucia to include the tourism, manufacturing, agriculture and services sectors.
The SLHTA is dedicated to representing, informing, educating and upholding the interests of its membership in the tourism industry, which has earned it the reputation as the “Voice of the Hospitality Industry”.
What Are we?
The SLHTA represents its membership’s collective contribution to St. Lucia’s Tourism by integrating the diverse talents, knowledge and expertise of its membership. The SLHTA is governed by a Board of Directors comprising representatives from various sections of the tourism sector. This structure is strengthened by a Secretariat, headed by an Executive Vice President and focuses on these main activities:
Association Management:Involves creating, delivering and communicating benefits to active members and actively work on expansion of the membership base.
Tourism Promotion: A large responsibility of the Association is destination marketing.Since tourism contributes significantly to our economic growth, the Association in collaboration with the St. Lucia Tourist Board and Ministry of Tourism works arduously to ensure the sustainability of St. Lucia’s Tourism product. The SLHTA also promotes the importance of tourism to St. Lucia through a series of public awareness programmes.
Advocacy:The SLHTA actively represents the interests and concerns of its members at the level of government. It uses its “collective voice” to influence policy and lobby members of parliament on tourism related matters.
Product Development:The Association focuses on education to improve the quality of service and lives of St. Lucians. In addition the SLHTA is integrally involved in the improvement of the total quality of the tourism product; infrastructure and community.
Our Mission and Vision Statement
Vision Statement “To be the leading catalyst for developing Saint Lucia as the best island destination in the world”.
Mission Statement
” The premier private sector tourism organization in Saint Lucia, providing sound and dynamic leadership for its members; functioning as the principal intermediary for tourism service providers, and, creating an influential lobby on tourism development issues.”
Core Values
These underlying principles are the basis for the organization’s vision, strategies, plans, policies and actions and should be actively pursued in the day to day operations of both the Association and its individual members.
Professionalism: We maintain the highest standards of professional ethics and corporate social responsibility within the entire community.
Vigilance: We are alert and sensitive to market and economic trends, impending legislation and public policies relevant to tourism.
Unity of Purpose: We will adopt positions on issues that serve the interests of the members as a whole.
Accountability: We accept individual and collective responsibility for our actions and for the success of the Association.
Who are our members?
Members include large and small hotels; villas, boutique hotels; restaurants; airlines; tour companies; travel agents; car rental companies; banks; security services; sporting companies; statutory boards; public utilities; taxi services; manufacturers and suppliers of other goods and services.
Membership Categories
Active Hotel: Any individual, partnership, or cooperation managing or engaged in the operation of a hotel
Allied Member: Any individual, partnership, or cooperation providing a service to the hotels or associated with the tourism industry but not operating a hotel
Sustaining Member: Any person, firm, or cooperation whose hotel property is under construction and not fully operational
Affiliate Member: Any recognized association of Members
Honorary Member : Any individual who has rendered long and distinguished service to the tourism sector and has been so honored by the Board of Directors
